Research on TikTok APP Based on User-Centric Theory

Jiang Xiao Yu


TikTok App, as a music short video social platform, has become a popular style in short video field in 2018, dues to its huge user base and vast amount of content. From the perspective of user centric theory, TikTok optimizes the user experience in the aspects of UCD design, content production and form innovation, personalized service and so on. It satisfies the user’s needs and achieves the user’s goals. In terms of user experience, TikTok has optimized the experience in terms of interface design, human-computer interactive, UGC and PGC and OGC content production model, content micro narrative modes and recommended algorithm technology based on big data, which enhanced user loyalty.

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