Research on the External Communication of Chinese Culture Empowered by Short Videos in Rural China -- Take the Short Video Content of YouTube Platform as an Example

Jialing Yang, Jingyuan Shi, Lin Yu


Using YouTube as the platform and rural short videos as the entry point, this study investigates how Chinese rural short videos empower the external dissemination of Chinese culture on the YouTube platform. By using comparative analysis and content analysis research methods to select samples and construct categories, the aim is to compare rural and non rural themed Chinese short videos, as well as the similarities and differences in text structure and symbol types between Chinese rural short videos and foreign rural short videos, to analyze the empowerment of rural elements combined with different themes, and to summarize the dissemination content characteristics of Chinese rural short videos that have successfully gained popularity on the YouTube platform.

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