Research on the Visual Image Shaping of Tourism Brand in Panyu District, Guangzhou

Wen Pei


The prominent visual image of regional tourism brands often gives people a strong attraction and profound influence, increases the recognition of regional tourism, and stimulates consumers' consumption desire. For tourism practitioners, the creative application of tourism brands and visual images is conducive to product innovation and promotion. The first part of this paper introduces the research background, purpose and significance of the subject; The second part defines the concept and discusses the basic theory. The third part takes Panyu District as an example, analyzes the development and change of tourism brand image, probes into the factors that affect tourism brand, and studies the visual image building of tourism brand law on this basis. The aim is to provide some reference ideas for regional tourism brand visual image building and brand quality improvement.

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