Challenges and Pathways for the Development of Cultural and Creative Products in University Libraries

Abstract

Cultural and creative products in university libraries serve as a concentrated manifestation of the cultural connotations of higher education institutions, bearing the dual mission of cultural inheritance and knowledge dissemination. Faced with the challenges and opportunities of globalization and the new era, accurately grasping the development direction of these cultural and creative products, effectively addressing current issues, and proposing feasible development strategies are urgent research topics in this field. This paper adopts a problem-oriented approach to respond to issues such as the lack of innovative design concepts, insufficient research and development capabilities, and marketing constraints due to channels and pricing. It explores sustainable pathways for the development of cultural and creative products in university libraries through the threefold logic of discovery, guidance, and expansion.