Managing Global Competition in Affiliative Societies A Case of India

Ishwar Dayal, Somonnoy Ghosh


Business organizations that are based on strong relationship among employees across all organizational levels are known to demonstrate consistent performance in the areas of innovation and customer service. In affiliative societies, family relationships and child rearing practices lead to a strong need for belongingness, acceptance and dependence among people. This paper discusses how these attributes, deep rooted in the culture of affiliative societies, can manifest as strength rather than a weakness in organizations. The paper discusses the characteristics of such ‘family-like’ or affiliative organizations with live examples. It also identifies differences between these and those that are commonly referred to as employee-centered organizations.

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