The Relationship between Leadership Traits, Market Orientation and Corporate Culture on Customer’s Retention on Quasi-Government Organizations in The U.S Virgin Islands

Abstract

This paper examines the relationships between transformational leadership, market orientation and corporate culture in customer retention in quasi-government organizations. The purpose of this research is to identify and examine this synergistic fit that was not researched as a combination in previous literature. In recent years, small business owners have realized the importance of strategic leadership in achieving both shareholders and stakeholders interest. A comparison of quasi-government organizations reveals that, in the U.S. Virgin Islands, market orientation leads to higher customer retention, knowledge competence, enhanced market-based innovations and higher profit margins. A hybrid of the three organizational phenomenon is critical findings of this study. This paper will further examine the three pillows associated profitable organizations: leadership, market orientation, and corporate culture. The findings of this research will have significant implications for strategic business unit’s managers who relies on economic forecast to maximize financial returns in quasi-government agencies.