Design of an Analysis Model for Strategic Behavior in the Digital Economy

Abstract

Nowadays, multi-criteria decision-making techniques are highly developed, and are widely applied in multiple fields. They model and solve decisional problems by optimising multiple conflicting objectives. These techniques are very useful because they simultaneously analyse all the different criteria, and select the best alternatives according to the decision-maker’s objectives and preferences. An important issue in this context is the adequacy of the structure of corporate long-term financing and its potential impact on the sustainable development of the long-term business plan. The purpose of this study is to advance the analysis of these strategic decisions, measuring the a posteriori results and analysing their coherence with the strategies followed a priori. To do this, sustainable strategic decisions will be mathematically modelled and parametrised, creating a system to study the preferences followed and to describe the corporate behaviour. This system is applied as a case example for two leading companies in the digital sector, and the corresponding results over the last few years are evaluated.