The Intersection of an Entrepreneurial Mindset and Hip Hop: A Case Study on BEATS by Dre

Daryl D. Green, Jack McCann, Carly Miller, Arsid Panxhi


This case study examines how the product BEATS by Dre, entered pop culture and rose to success in the current market. Through a literature analysis and a review of the company’s organizational structure, Beats Electronics is assessed due to its entrepreneurial prowess. The success of Beats by Dre addressed a critical problem in the marketplace, consequently, becoming the top premium sound model to entrepreneurs across the globe. Through the lens of Hip Hop, readers can observe the characteristics of effective entrepreneurship, which is essential for success in the business world. The result of this investigation is significant because the results can better assist scholars and practitioners in how to inject the entrepreneurial mindset in popular culture.

Full Text:




  • There are currently no refbacks.

Copyright (c) 2020 Daryl D. Green, Jack McCann, Carly Miller, Arsid Panxhi

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © SCHOLINK INC.   ISSN 2372-9759 (Print)    ISSN 2329-2644 (Online)