Enriching Academia-Corporate Loop (ACL)—A Corporate Social Responsibility Initiative

Ritu Bajaj, Bhupender K Som, Mahima Gupta


Corporate sector utilises societal resources. It is thus the duty of corporate sector to give back to the society in any form, which we know as corporate social responsibility. When we talk in this context, we generally take into account activities like educating the poor, helping old age homes, going green, reducing waste, sponsoring sports activities, giving donations etc. The problem of not getting employable manpower is a major issue of concern among the corporates. In this paper we propose a new dimension to corporate social responsibility—“Enhancing employability”. By this the Academia-Corporate Loop (ACL) can be enriched. In our study we conduct a schedule amongst white collar employees of organizations in Delhi/NCR and record their responses. On this basis, we check the acceptability of this concept in corporates’ mind and propose an action plan to bridge this gap statistically.

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DOI: https://doi.org/10.22158/jbtp.v3n2p224


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