Entrepreneurial Environment, Information Technology Adoption and Entertainment Enterprise Performance in Kenya

Abstract

This study was anchored on the diffusion of innovation theory to analyze the influence of information technology adoption on a firm’s performance. The study identified information technology adoption (ICT) as a mediator in the relationship between entrepreneurial environment and entertainment enterprise’ performance. A post-positivism research philosophy anchored on a deductive research approach and a cross-sectional time horizon was employed. The study target was bars and night club enterprises in Nakuru town. Slovins’ formula was used to determine the study sample size. A probability sampling technique aided in selecting respondents. Primary data was captured in a questionnaire. Data analysis comprises descriptive and inferential statistics. Findings show that bars and nightclubs had adopted low-end technology tools and applications. The study concludes that technology adoption mediates in the relationship between external contexts of entrepreneurial environment and enterprise performance (?=-.0227, p=.000). The study recommends an analysis of entertainment enterprise needs by stakeholders in the ICT sector in order to support enhanced ICT adoption.