Accentuated User Entrepreneurship by Digital Technology: A Systematic Review and Research Agenda

Abstract

There is a lack of research on the relationship between emphasizing digital technology and user entrepreneurship, a widely overlooked entrepreneurial approach. This study employs the first systematic literature review of user entrepreneurship to select and analyze 40 relevant articles from Web of Science and Scopus. Therefore, in order to advance research on user entrepreneurship and overcome its underestimated status, recognizing the empowering role of digital technology, this study, identifies sustainability as a distinctive characteristic of user entrepreneurship. The study underscores the uniqueness of user entrepreneurship, providing an opportunity for an in-depth understanding of user entrepreneurial behavior through the lens of digital technology. This research not only promotes the exploration of user entrepreneurship but also contributes valuable insights to the broader field of entrepreneurship studies, shedding light on the nuanced interplay between digital technology and the distinctive characteristics of user entrepreneurial endeavors. Finally, the theoretic frameworks are proposed through our analysis, offering valuable insights for future research in user entrepreneurship and digital transformation. The conclusions of this study provide objective theoretical value and practical guidance for research on the conceptualization of user entrepreneurship, and contributes to the direction of policy formulation.