How can the Public Relations Increase Brand Awareness

Zhao Yanqiu, Lin Chuan


The central idea of this paper is to explore the relationship between public relations and brand Awareness. In order to clarify the relationship between them, the paper uses the following method: On the basis of previous theories, clarify relevant definitions, and then give examples to illustrate the relationship between public relations and brand awareness. Finally, explain the result that public relations can act as Brand Awareness Booster in some circumstances.

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