Vol 1, No 1 (2013)

Journal of Business Theory and Practice Vol. 1, No.1, 2013

Table of Contents

Articles

Generation Y: Evidences from the Fast-Fashion Market and Implications for Targeting
Mariachiara Colucci, Daniele Scarpi
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p1
The Impact of Leadership on Innovation Management
Leo F. C. Bruno
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p8
Spam E-mail Advertisements for Cosmetics / Beauty Products and Consumer Behavior
Joshua Fogel, Viju Raghupathi
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p28
An Integrative Framework for International and Intercultural Communication Contexts: Conflicts, Ferment and Theoretical Analysis
Ephraim Okoro
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p37
The Rise of the Indian Multinational Corporations and the Development of Firm-Specific Capabilities
Vipin Gupta, Renfeng Qiu
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p45
Impact of Organizational Climate on Job Satisfaction, Job Commitment and Intention to Leave: An Empirical Model
Jeevan Jyoti
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p66
The Impacts of Consumers’ Need for Uniqueness (CNFU) and Brand Personality on Brand Switching Intentions
Danny Tengti Kao
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p83
Framing in Healthcare Advertising: The Moderating Effects of Regulatory Focus and Product Category on Advertising Attitudes
Danny Tengti Kao
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p94
Path Dependence, VRIN Resource Endowments, and Managers: Towards an Integration of Resource-Based Theory and Upper Echelons Theory
Dev K. Dutta
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p109
An Empirical Study on the Announcement of Corporate Quarterly Results in India
S. Saravanakumar, A. Mahadevan
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p119
Attitudes toward Credit and Finances among College Students in Brazil and the United States
Jill M. Norvilitis, Wesley Mendes-Da-Silva
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p132
Tourist Satisfaction in Kashmir: An Empirical Assessment
Mushtaq Ahmad Bhat, Nabina Qadir
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p152
Marketing and Non-Market Based Value Creation: Gifts and “Guanxi”
Ron Berger, Ram Herstein
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p166