Vol 5, No 3 (2017)

Journal of Business Theory and Practice Vol. 5, No. 3, 2017

Table of Contents

Articles

Evaluating M-Commerce Systems Success: Measurement and Validation of the DeLone and McLean Model of IS Success in Arabic Society (GCC Case Study)
Adel A. Bahaddad
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p156
Analysis of Enterprise Management Mode under Market Economy Condition
Yuhan Guo
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p194
Marketing Philosophies: From Customer Abuse to Customer Intimacy, and Again a Little Customer Torment
Mohammad Javad Taghipourian, MahsaMashayekh Bakhsh
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p198
The “Media” System and the Hidden Truth: Journalism Betrayed
Fabrizio Pezzani, Ph.D.
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p217
Relationship Between Millennials and Brand Loyalty: Mediating Brand Loyalty Factors
Dhameeth, S. Gehan, Ochi, Yamamoto
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p223
A Qualitative Analysis of the Success of Entrepreneurship Development Programs Based on Segment Studies
Sarita Solanki Rana, S. K. Jain, Rajbir Singh, Bhupender Kumar Som
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p235
Examining the Data Analytics Skill Gap in Mid-Level Marketing Professionals, Driven by the Continuing Exponential Growth of Big Data
Richard J. Vaughan
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p267