Analysis on the Investment Strategy Problems and Countermeasures of Gree Electric during the Transformation Period

Huang Tinghong


This paper analyzes Gree’s internal and external capital investment, starting from the perspective of strategic transformation and based on the analysis of financial data, compares the changes of Gree’s internal and external investment activities before and after the transformation, and explores whether Gree’s investment strategy is conducive to Gree’s diversified strategic transformation, as well as the problems existing in the investment strategy and effective improvement measures.

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