Analysis of Factors Influencing Farmers' Entrepreneurial Intentions

Yaqian Zhao


This paper examines the impact of perceived usefulness, perceived ease of use, perceived entertainment, and subjective norms on farmers' entrepreneurial intentions using structural equation modeling based on survey data from 126 farmers. The results of empirical analysis show that perceived usefulness, perceived ease of use, and subjective norms all present significant effects on entrepreneurial intentions, with perceived usefulness having the most significant effect, except for perceived entertainment. It is recommended that relevant departments create a favorable entrepreneurial atmosphere and supportive environment by carrying out diversified training, improving infrastructure construction, dredging up entrepreneurial financing channels, and playing the role of entrepreneurial role models. This will promote the transformation of entrepreneurial intentions to entrepreneurial behavior more effectively.

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