The Bank Forces Guide the Realization Path of Consumption Poverty Alleviation—Consider Industrial and Commercial Bank of China

Dai Yang, Tang Ying, Wang Yiran, Yuan Shimeng


As one of the main bodies involved in consumption poverty alleviation, Banks play a very important role in the process of poverty alleviation. This paper takes the consumption poverty alleviation practice of Industrial and Commercial Bank of China as an example and discusses the main ways of bank poverty alleviation. For example, relying on the advantages of ICBC’s E-shopping e-commerce platform, we should innovate the poverty alleviation mode of “combining business with finance”. We will actively establish a new mechanism for poverty alleviation through consumption, and encourage community-level Party committees under our control to combine blood transfusion with blood production through the combination of “help selling” and “direct buying”, so as to facilitate the sale of poverty-relief commodities. Focusing on the “combination of business and finance”, it integrates various types of customer ports, establishes the working concept of “overall planning of a game of chess, integrated promotion and package solution”, and actively coordinates the implementation of poverty alleviation work of consumption in Beijing. Through a variety of measures, effectively help the village out of poverty, poverty alleviation effect is remarkable, expected to provide effective reference for other major Banks poverty alleviation work.

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Copyright (c) 2021 Dai Yang, Tang Ying, Wang Yiran, Yuan Shimeng

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