Market Research of Nutrition and Healthcare Products Industry in China

Bing Ma, Margaret Ma


The nutrition and healthcare products industry is the largest health industry in China except the pharmaceutical industry. Optimistic market prospects, attractive product profits make enterprises face fierce competition, and market research on this industry is imperative. Based on the current situation of the market of the nutrition and healthcare products industry in China and the existing problems in marketing management, this paper analyzes the nutrition and healthcare products market segments and marketing models, also puts forward some suggestions on the development of the nutrition and health products business from the macro and micro levels.

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