A Review of Patterns of Competitive Dynamics in Twenty-Four U.S. Consumer Markets Part I: The Food Group--Discretionary

Abstract

This appraisal is an attempt to review the patterns of competitive dynamics in twenty-four U.S. consumer markets. These markets can be divided into five broad categories:

• Food Group--Discretionary (2) Food Group—Non-Discretionary (3) Personal Grooming (4) Personal Hygiene (5a) Laundryand Dishwashing Detergents, and (5b) Household Cleaning and Alkaline AA Battery.

This paper covers four markets in the Food Group—Discretionary category.