Research on the Mechanism and Path of Farmers’ Connection to E-commerce Market under the Background of Rural Revitalization

Yan You, Yanchuan Hu


Rural e-commerce is a powerful tool for rural economic revitalization, and it will continue to transform and survive with the continuous promotion of rural revitalization. Analyze the mechanism and path of farmers’ connection to the e-commerce market, study its development rules, summarize the existing practical experience, and analyze emerging new models. Through the establishment of supply and marketing cooperatives, more employment opportunities would be provided, enhance the regional economic strength, and meet the diversified consumption needs of farmers. Establish a co-construction mechanism between farmers, e-commerce markets, and the government, explore the “rural e-commerce+rural tourism” model, encourage farmers to start businesses and generate income, provide theoretical support and practical experience exploration for achieving sustainable development and rural revitalization, and make positive contributions to the implementation of the rural revitalization strategy.

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