The Impact of Customer Knowledge and Customer Relationship Management in the Quality of Services in the Insurance Company Sarmad

Payam Nazeri, Ali Tajdin

Abstract


The aim of this study was to evaluate the effect of customer knowledge and customer relationship management in the quality of services in the Sarmad insurance. The method used in this research is correlation. Therefore, in this study, all members of the community population are an insurance company Sarmad, 214 people were randomly chosen. Data collection tools include questionnaire, customer knowledge, quality of service and customer relationship management. After scoring questionnaire and data extraction with spss and the effect of customer knowledge and customer relationship management in service quality of Sarmad Insurance Company had been shown with statistical test.


Full Text:

PDF


DOI: http://dx.doi.org/10.22158/rem.v2n4p46

Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 Payam Nazeri, Ali Tajdin

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © SCHOLINK INC.  ISSN 2470-4407 (Print)  ISSN 2470-4393 (Online)