Success Factors of Business Models for the Internet Platform Enterprises

Wangang Cai, Jiang-guo Zheng

Abstract


Based on the exiting research of business models, this paper further taps out five core success factors (Value Proposition, Core resources and capabilities, Key activities, Pricing and service, Profit model) and the corresponding secondary indicators of business models for the Internet platform enterprises to create a win-win and mutually beneficial Internet ecosystem.


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DOI: http://dx.doi.org/10.22158/rem.v3n1p16

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