An Analysis of the Socio-Cultural Environment and Performance Influences on Manufacturing Enterprises in Nigeria

Abstract

This study examined the socio-cultural environment and performance of manufacturing enterprises in Nigeria. The specific objectives are: to ascertain the extent to which each of the five decomposed variables of socio-cultural environment of lifestyle change, attitude, consumerism, values, norms, and authority relationship of the people relate to performance of manufacturing enterprises. This survey study used the correlational research design to ascertain the degree of the magnitude of the relationship between the studied variables. A structured questionnaire was administered on the sample of N=300 distributed evenly amongst the six geopolitical sectors of the country. The study found a significant negative relationship between lifestyle change of the society and the performance, a significant negative relationship between attitude of the society and the performance, a significant positive relationship between consumerism and the performance, a significant negative relationship between the values and norms of the society and performance, and a significant negative relationship between authority relationship and the performance of manufacturing enterprises. For these manufacturing enterprises to improve their performance, there must be a proactive effort to understand and consciously appreciate the interplay of the socio-cultural environmental factors. The study recommends that the government and community leaders look at the socio-cultural environmental factors that influence people’s perceptions.