The Impact of Digital Transformation on Innovation and Performance in Companies—Nestle Lebanon Case Study

Abstract

In today’s increasingly competitive and digitized world, the journey of digital transformation is no longer an option for many organizations, but rather, a must. However, there is a wide discussion on the aftermath of Digital Transformation on corporations of various sizes. This is especially true for organizations that introduced employee training and development in parallel with digital transformation, and which faced multiple challenges regarding the introduction of the employees into the new digital phase. This is important to explore further, given the pivotal role of digital transformation in the long-term success of organizations. Using a combination of a theoretical literature review previous studies and a field study, this research aims to explore the impact of Digital Transformation on the performance and innovation in companies through the case study of Nestle Lebanon. It proposes the hypothesis that there is a positive correlation with statistical significance between accomplishing Digital Transformation and enhancing the performance in Nestle Lebanon.