The Effect of the Blue Ocean Strategy on Realizing the Above-Average Model: An Applied Study at Zain Telecommunications—The Case of Iraq

Abstract

The current research aims to analyze the effect of the blue ocean strategy on the model of above-average returns for the purpose of realizing superior revenues for Zain Telecommunications. The research involved 60 officials who filled in a questionnaire that was prepared for this purpose. The data were analyzed by employing the correlation coefficient and regression analysis using SPSS v. 24. The research reached some conclusions, the most significant of which were the presence of a significant effect of the blue ocean strategy with its four principles: reduce, raise, eliminate and create in realizing superior returns (above-average) which were translated with its secondary principles: resources, potentials, competitive advantages, attractive industry, preparing and implementing the strategy, and realizing superior returns.