Author Details

Maaliky, Bassel Noureddine

  • Vol 6, No 1 (2021) - Articles
    The Impact of Brand Equity Dimensions on Consumers Word of Mouth—The Case of Sports Goods in Lebanese Shopping Malls
    Abstract  PDF
  • Vol 6, No 1 (2021) - Articles
    Subliminal Messages in Marketing and Consumers’ Purchasing Intention—A Case Study of Online Shopping from Lebanese Perspective
    Abstract  PDF