Maaliky, Bassel Noureddine
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Vol 6, No 1 (2021) - Articles
The Impact of Brand Equity Dimensions on Consumers Word of Mouth—The Case of Sports Goods in Lebanese Shopping Malls
Abstract PDF -
Vol 6, No 1 (2021) - Articles
Subliminal Messages in Marketing and Consumers’ Purchasing Intention—A Case Study of Online Shopping from Lebanese Perspective
Abstract PDF
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