Exploring the Application Potential of the Large Language Model in Sociological Research: A Case Study of ChatGPT

Abstract

With the exponential growth of Big Data and Artificial Intelligence (AI), large Language models have emerged as powerful tools in sociological research. As an advanced large Language model, ChatGPT has the unique ability to generate natural language dialogues, opening up new avenues for sociological research. This paper employs ChatGPT as a case study to explore the application potential of large Language models in sociological research, including social network analysis, sentiment analysis, opinion mining and social public opinion monitoring. Additionally, we discuss the various challenges encountered by large Language models in sociological research, such as privacy, ethical, interpretability and credibility issues. Finally, some recommendations to overcome these challenges and prospective research directions are provided.