Research on the Design Performance of Regional Culture in City Brand Image

Abstract

Based on the important role of city brand image in city development, this paper studies the expression of regional culture in city brand image design, and how to use regional cultural advantages to design city brand image. The first part of this paper expounds the research background, purpose and significance of this topic; The second part analyzes the relationship between regional culture and urban brand image design; The third part, based on the regional culture, takes Zhuhai, Guangdong Province as an example, and studies its design innovation performance in the city brand image. The purpose is to provide some reference ideas for the integration of regional culture and urban brand image design and the innovation of urban brand image design.