On Advertisement Translation from the Perspective of English-Chinese Cultural Differences

Meng Qin

Abstract


There are great differences between Chinese and Western cultures and therefore knowing the English-Chinese cultural differences and then making a proper cultural transformation is the key to success of advertisement translation. This paper attempts to explore on advertisement translation as well as its methods and strategies from the perspective of English-Chinese cultural differences and realize the cultural equivalence of advertisement translation besides semantic equivalence and functional similarity.

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DOI: http://dx.doi.org/10.22158/wjer.v4n3p388

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