Entrepreneurs: Investment and Rhetoric. Contributions to an Economics of Persuasion
Abstract
The entrepreneurs business is not only businesss, but to persuade the banker to lend him money, to persuade the employees to be motivated to do any innovative new project, and to persuade the custormers to buy it. Without this entreprenuerial rhetorics no business will succeed. From this point of view the entrepreneur is as well an artist as a businessman.
Full Text:
PDFDOI: https://doi.org/10.22158/wjssr.v3n1p78
Refbacks
- There are currently no refbacks.
Copyright (c) 2016 World Journal of Social Science Research
Copyright © SCHOLINK INC. ISSN 2375-9747 (Print) ISSN 2332-5534 (Online)