Research on Internet Brand Design Based on User Experience

Abstract

In the era of digital economy, brand competition has shifted from the simple technical and functional aspects to an all-round battle for user experience. According to the latest research data from PWC, 86% of consumers are willing to pay a higher premium for an excellent user experience. This phenomenon is particularly prominent in the Internet industry. Faced with increasingly homogenized product services, how can we build an Internet brand with lasting vitality? This requires us to re-examine the essence of brand building from a strategic perspective. In this era where experience reigns supreme, only by placing user experience at the core of the brand strategy and building an evolving experience innovation mechanism can Internet brands achieve long-term success in the fierce market competition. This is not only a change in marketing strategies, but also a fundamental transformation of the entire enterprise value creation logic.