Sanxingdui Archaeology and Cultural Publicity

Abstract

This paper deeply discusses the archaeology and culture of Sanxingdui, and systematically analyzes the importance of the archaeological site from multiple perspectives. Sanxingdui archaeology is one of the most important archaeological discoveries in Chinese history, which shows the unique charm of the ancient Shu civilization through its rich cultural relics and valuable cultural relics. The purpose of this paper is to discuss the external publicity problems of Sanxingdui archaeology and culture, analyze its current situation and challenges, and propose corresponding solutions. Promote Sanxingdui culture through effective Sanxingdui marketing strategies, and attract more tourists to visit Sanxingdui site, so that it can better spread the important value and cultural connotation of Sanxingdui, and enhance its international visibility and influence.