Research on International Promotion-Oriented Translation and Communication Pathways of Shandong’s Intangible Cultural Heritage from the Perspective of Metaverse

Abstract

Under the background of the deep integration of digital economy and meta-universe technology, the external communication of intangible cultural heritage （ICH)is faced with the need for scenario-based and multi-dimensional transformation. This study takes Shandong ICH as the object and explores the innovative path of meta-universe technology empowering ICH international promotion-oriented translation and communication. Firstly, virtual reality (VR) technology is used to realize the deep immersive display of ICH skills and the reconstruction of cultural IP virtual space; secondly, artificial intelligence (AI) technology is used to improve the accuracy and multimodal real-time translation of cultural symbols of ICH; thirdly, immersive interactive experience is constructed to shift ICH dissemination from “watching” to “participating”. These paths aim at realizing the holistic scenario communication and multimodal translation innovation of ICHs through the technical characteristics of meta-universe, so as to effectively enhance the cultural soft power of Shandong and even the country.