Intergenerational Communication Strategies for the Young-Oriented Expression of Traditional Ethnic Minority Sports Culture

Abstract

Traditional ethnic minority sports culture is an essential part of China’s excellent traditional culture, which embodies and spiritual cores of various ethnic groups. Amidst the backdrop of cultural diversification and the evolution of communication media, the inheritance of this culture faces challenges such as a generational audience gap and outdated forms of expression. This study employs a literature review, questionnaire surveys, and in-depth interviews to investigate the youth demographic. The findings reveal that young people have a shallow understanding but high recognition and strong willingness to participate in relation to traditional ethnic minority sports culture. Focusing on young-oriented expression, this research proposes strategies involving content reshaping, channel synergy, and scenario construction. These strategies aim to help traditional ethnic minority sports culture transcend generational barriers and achieve effective intergenerational communication and inheritance.