International Journal of Social Science and Economics
International Journal of Social Science and Economics (IJSSE) is the first journal of Scholink in the field of Social Science and Economics. The mission of IJSSE is to provide a high-level platform for experts and scholars all over the world to share their latest ideas in the field of Social Science and Economics and foster the prosperity of the discipline. We would welcome scholars and researchers engaging in the related field to submit your manuscripts to IJSSE. Both of online submission and E-mail submission (ijsse@scholink.org) are acceptable. ------------------------------------------------------------------------------ The journal includes, but is not limited to the following fields: • Sociology • Culture • Philosophy • Education • Management • Arts • Laws • Linguistics and Psychology • Political Science • History • Environment • Films and Fashions • Gender • Economics • Regional Economics • Economic Growth • Economic Policies • Economic Indicators • Entrepreneurship • Marketing • Commerce • Management • Finance • Banking • Accounting • Financial Management Open access: International Journal of Social Science and Economics is available online to the reader "without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself." Peer review: International Journal of Social Science and Economics takes peer review policy. Peer review is the evaluation of work by one or more people of similar competence to the producers of the work (peers).
Authors who publish with this journal must agree to the following terms: Authors should promise that their works are entirely original, and all the references in their works should be appropriately cited or quoted. The works have not been published previously. The behavior of submitting the same work to other journals is unacceptable. The journal editor has the right to edit the format of works.
Investigating the Impact of Neuromarketing on Consumer Purchase Intention (Case Study of Sports Goods Customers in Ardabil City)
The purpose of this research was to investigate the effect of neuromarketing on consumer purchase intention (a case study of sports goods customers in Ardabil city). The current research is applied research in terms of purpose and descriptive-analytical in terms of nature and content. Also, the present research is of causal modeling type or structural equation modeling type. The statistical population of this research includes all private sports clubs and sellers of sports goods in Ardabil city, which due to the unavailability of the study population, the statistical population was determined to be unlimited. Considering that the statistical population is unlimited, the sample size was determined to be 352 people. Also, the sampling method of the present study was clustered. The measurement tools include neuromarketing questionnaire (Azeimi et al., 2014) and consumer purchase intention questionnaire (Mahdavi, 2015). The content and form validity of the questionnaires were confirmed by the management professors and then Cronbach’s alpha reliability (AVE) was reported as 0.83 for the neuromarketing questionnaire and 0.88 for the consumer purchase intention questionnaire, respectively. The method of analyzing the information and data of this research is using descriptive statistics and inferential statistics and In order to analyze the hypotheses of the research, the method of structural equations was used using Imus version 23 and SPSS version 19 software. The findings of the research showed that neuromarketing has an effect on the purchase intention of sports goods consumers. Therefore, it can be concluded that the use of neuromarketing can affect the senses and minds of customers and prepare the minds of consumers for repeat purchases so that they intend to buy sports products again.
Copyright (c) 2023 Mehrdad Moharramzadeh, Abbas Naghizadeh Baghi, Akbar Mahdavi http://creativecommons.org/licenses/by/4.0
Effects of Bullying Behavior among Students on Learning Process in Public Secondary Schools in Ilala, Dar es Salaam
As days pass on, bullying behavior increases and spreads at a high speed. Many children are victims of bullying behavior. Bullying becomes very common in inner city schools and the community in general. The acts of bullying behavior discourage away many students from attending school. The study presents the effects of bullying behavior among students in learning process in selected public secondary schools in the city of Ilala, Dar es Salaam. The study firstly investigated why bullying is happening and in what from in five public secondary schools. Secondly it investigated how the school environments encourage bullying behavior in public schools. Thirdly it evaluates effects of bullying behavior on bully and the bullied in learning process, and lastly it investigated if there was any relationship between bullying behavior and class or grade level. The study was grounded on Social Learning Theory. The study employed a descriptive survey design. The research sample comprised of 299 respondents including students, teachers, school counsellors and discipline teachers. The study employed simple random sampling and purposive sampling to select respondents. Questionnaires, interviews, and documentary reviews were used as methods for data collection under study. Quantitative data obtained through questionnaire from teachers, students and counselors were analyzed using descriptive statistics (SPSS Version 20) technique. Qualitative data from interview of some students, teachers and counsellors and documentary review of extant reports were analyzed through the thematic analysis presented via narrations. The findings pointed out name calling; kicking and theft were the most common bullying in sampled schools. Furthermore, the study found that bullying occurred more in the cafeteria, classrooms and toilets. It was also found that, bullying behavior among students affected students learning process for both the bully and the victim. Bullied students become truant and even drop out from schools, this affect their learning process and even their future life. Girls and form one students are more affected by bullying. In connection to that, this study found that teachers do not take bullying as a serious issue in their schools, leaving many suffering students un-attended. The study recommends that school managements and teachers in public secondary schools have to take different measures including education and strict rules on bullying in order to reduce, if not eliminate the bullying behavior to students.
Copyright (c) 2023 Ally Bakari, Kalafunja Osaki, Adam Bago http://creativecommons.org/licenses/by/4.0
Developing a High-Quality, Modern Labor Market in Vietnam
The labor market in Vietnam has experienced significant changes due to global trends and the demand for competitiveness in the region. This study investigates the evolving Vietnamese labor market, considering the obstacles presented by the Covid-19 pandemic and the fourth industrial revolution. The paper underscores the significance of adhering to international labor laws and standards to effectively tackle these challenges. By examining the influence of these external factors and their repercussions on labor standards, this research offers valuable insights for policymakers, employers, and workers in Vietnam. The findings emphasize the need to align domestic labor policies with international standards in order to establish a just and sustainable labor market in Vietnam amidst the evolving global landscape.
Copyright (c) 2023 Nguyen Phuong Lan http://creativecommons.org/licenses/by/4.0
Investigating the Impact of Modern Educational Technology on Improving Human Resources with the Mediating Role of Information Literacy of Physical Education Teachers in the 2nd District of Karaj
The aim of the research was the effect of modern educational technology on the improvement of human resources with the mediating role of information literacy of physical education teachers in the 2nd district of Karaj. The descriptive-analytical research method was field method. The current research community is 265 physical education teachers of Karaj District 2. The sample size of the present study was determined to be 265 people. The measurement tools included modern educational technology questionnaires (Yavuz, 2005), human resource improvement questionnaire (Volba & Jansen, 2010) and information literacy questionnaire (Siamak & Daverpanah, 2015). The content and form validity of the questionnaires were confirmed by the professors, and then Cronbach’s alpha reliability of the modern educational technology questionnaire was 0.70, Cronbach’s alpha reliability of the human resource improvement questionnaire was 0.81, and Cronbach’s alpha reliability of the information literacy questionnaire was 0.76. In order to analyze the data of the present research, structural equation modeling method was used. The entire process of analysis was done using spss19 and Amose23 software. The findings of the research showed that information literacy plays a mediating role in the impact of modern educational technology on the improvement of human resources. Therefore, it can be concluded that if human resources have sufficient information literacy, modern educational technology can create an environment that enriches the educational environment, skills, behavior, learning style and improvement of human resources.
Copyright (c) 2023 Mehrdad Moharramzadeh, Nasser Moharramzadeh, Akbar Mahdavi http://creativecommons.org/licenses/by/4.0
Challenges and Pathways for the Development of Cultural and Creative Products in University Libraries
Cultural and creative products in university libraries serve as a concentrated manifestation of the cultural connotations of higher education institutions, bearing the dual mission of cultural inheritance and knowledge dissemination. Faced with the challenges and opportunities of globalization and the new era, accurately grasping the development direction of these cultural and creative products, effectively addressing current issues, and proposing feasible development strategies are urgent research topics in this field. This paper adopts a problem-oriented approach to respond to issues such as the lack of innovative design concepts, insufficient research and development capabilities, and marketing constraints due to channels and pricing. It explores sustainable pathways for the development of cultural and creative products in university libraries through the threefold logic of discovery, guidance, and expansion.
Copyright (c) 2024 Yunpeng Zhang http://creativecommons.org/licenses/by/4.0
Toussaint Louverture and the Undermining of the Haitian Revolution
This work using a structurationist, structural Marxist, phenomenological structuralism, understanding of practical consciousness constitution, explores the origins and basis for the Haitian Revolutionary leader, Toussaint Louverture’s (May 20, 1743-April 1, 1803), social, political, and economic policies. The eldest son of an Arada King, Toussaint Louverture, was a creole-slave born on the island of Saint-Domingue/Haiti. As the eventual leader of the Revolution from 1794-1801, Louverture attempted to have the island remain an independent French territory where slavery was outlawed, but the export-oriented plantation economy, with the slave trade, persisted. He, essentially, adopted the position of the French Royalists, the white plantation owners who wanted more autonomy from France and its “exclusif” mercantile economic system, which forced them to trade and do business exclusively with French merchants and bankers. Although, Louverture’s demeanor and position is typically juxtaposed against his successor, Jean-Jacques Dessalines, all subsequent leaders, I argue here, would go on to adopt Louverture’s policies, the export-oriented agricultural economy, with variations based on who (mulattoes or members of the black grandon class) should serve in the position of the white planters once independence was declared from France in 1804. This decision, to maintain Louverture’s political and economic policies as opposed to redistributing the land to the African masses so that they can pursue their subsistence agriculture and komes, I conclude, has undermined the Revolutionary impetus of the Haitian Revolution and converted Haiti into the so-called poorest (periphery) country in the Western Hemisphere.
Copyright (c) 2024 Paul C. Mocombe http://creativecommons.org/licenses/by/4.0