A Study on the Cross-Cultural Social Integration of Chinese Enterprises in Brazil

Abstract

In recent years, the process of globalization has accelerated, particularly after the introduction of the Belt and Road Initiative, leading an increasing number of Chinese enterprises to invest in Brazil, and strengthening the trade and economic relations between China and Brazil. In their operations, to reduce costs and enhance market competitiveness, Chinese enterprises have attempted to hire Brazilian employees. However, during the process of cross-cultural communication between managers and local employees, barriers to social integration for foreign enterprises have gradually emerged, posing obstacles to the further development of Chinese enterprises in Brazil. This paper takes Chinese enterprises in Brazil as the research object, utilizing literature review and survey research to clarify the challenges they face in social integration, analyze the underlying reasons, and finally propose constructive strategies for enhancing cross-cultural communication skills to better integrate into the local society.