A Survey on Digital Tourism Experience and Satisfaction from the College Students’ Perspective: A Case Study of Students of SISU

Abstract

With the rapid development of information technology, digital transformation is reshaping the tourism industry through digital tools, the internet, and big data, enhancing the overall travel experience with more personalized and high-quality services. As key participants in digital tourism, college students’ experience feedback is crucial for the future development and optimization of digital tourism.

This study utilizes the questionnaire survey method to investigate the digital tourism situation of the students of Sichuan International Studies University, which finds that the digital tourism experience of college students presents diversified characteristics, including not only limited to digital tourism platform activities, virtual tourism experience, and social media interaction and sharing. College students are basically satisfied with digital tourism. Through the interview method, we can know the reasons why college students are dissatisfied with or moderately satisfied with digital tourism experiences. Through these interviews, we can find the challenges and difficulties of digital tourism.

Finally, this study puts forward some suggestions. For example, optimizing functions of digital tourism platforms and online booking systems, strengthening research and development of digital technology, adding some classifications of digital tourism content, and promoting the intelligent revolution of customer service.