Vol. 1 No. 1 (2013)

Articles

• Generation Y: Evidences from the Fast-Fashion Market and Implications for Targeting

  Mariachiara Colucci, Daniele Scarpi

  p1

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• The Impact of Leadership on Innovation Management

  Leo F. C. Bruno

  p8

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• Spam E-mail Advertisements for Cosmetics / Beauty Products and Consumer Behavior

  Joshua Fogel, Viju Raghupathi

  p28

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• An Integrative Framework for International and Intercultural Communication Contexts: Conflicts, Ferment and Theoretical Analysis

  Ephraim Okoro

  p37

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• The Rise of the Indian Multinational Corporations and the Development of Firm-Specific Capabilities

  Vipin Gupta, Renfeng Qiu

  p45

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• Impact of Organizational Climate on Job Satisfaction, Job Commitment and Intention to Leave: An Empirical Model

  Jeevan Jyoti

  p66

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• The Impacts of Consumers’ Need for Uniqueness (CNFU) and Brand Personality on Brand Switching Intentions

  Danny Tengti Kao

  p83

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• Framing in Healthcare Advertising: The Moderating Effects of Regulatory Focus and Product Category on Advertising Attitudes

  Danny Kao

  p94

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• Path Dependence, VRIN Resource Endowments, and Managers: Towards an Integration of Resource-Based Theory and Upper Echelons Theory

  Dev K. Dutta

  p109

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• An Empirical Study on the Announcement of Corporate Quarterly Results in India

  S. Saravanakumar, A. Mahadevan

  p119

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• Attitudes toward Credit and Finances among College Students in Brazil and the United States

  Jill M. Norvilitis, Wesley Mendes-Da-Silva

  p132

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• Tourist Satisfaction in Kashmir: An Empirical Assessment

  Mushtaq Ahmad Bhat, Nabina Qadir

  p152

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• Marketing and Non-Market Based Value Creation: Gifts and “Guanxi”

  Ron Berger, Ram Herstein

  p166

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