Vol. 12 No. 1 (2024)

Articles

• An Assessment of the University Usage of Social Media Platforms: Case from Lebanon—Analytics—Part 2

  Eman Bashir, Hussin Hejase, Kassem Danach, Wissam Yassin, Ale Hejase

  p1

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• Using Consumer-Generated Social Media Posts to Improve Forecasts of Television Premiere Viewership: Extending Diffusion of Innovation Theory

  Casey Goodman, Naveen Donthu

  p43

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• Digital Assets in International Investment Arbitration: Potential Barriers to Qualifying Investments?

  Wang Mengying

  p57

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• Assessing the Impact of Marketing Communication on the Performance of the Hospitality Industry in Akure, Ondo State (A Case Study of Some Selected Hotels in Alagbaka, Akure, Ondo State)

  Idowu Ojo

  p74

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