Vol. 5 No. 3 (2017)

Articles

• Evaluating M-Commerce Systems Success: Measurement and Validation of the DeLone and McLean Model of IS Success in Arabic Society (GCC Case Study)

  Adel A. Bahaddad

  p156

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• Analysis of Enterprise Management Mode under Market Economy Condition

  Yuhan Guo

  p194

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• Marketing Philosophies: From Customer Abuse to Customer Intimacy, and Again a Little Customer Torment

  Mohammad Javad Taghipourian, MahsaMashayekh Bakhsh

  p198

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• The “Media” System and the Hidden Truth: Journalism Betrayed

  Fabrizio Pezzani, Ph.D.

  p217

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• Relationship Between Millennials and Brand Loyalty: Mediating Brand Loyalty Factors

  Dhameeth, S. Gehan, Ochi, Yamamoto

  p223

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• A Qualitative Analysis of the Success of Entrepreneurship Development Programs Based on Segment Studies

  Sarita Solanki Rana, S. K. Jain, Rajbir Singh, Bhupender Kumar Som

  p235

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• Examining the Data Analytics Skill Gap in Mid-Level Marketing Professionals, Driven by the Continuing Exponential Growth of Big Data

  Richard J. Vaughan

  p267

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