The Impact of the Usage of Cryptocurrency on Perceived Benefits and Users’ Behavior

Abstract

The purpose of this essay is to examine how consumers' behavior and perceived advantages are affected when they utilize cryptocurrencies. The basis for this study has been the Technology Acceptance Model. Three primary factors—reported ease of use, perceived advantages, and use behavior—were investigated in this research. Surveys are used in a quantitative way to gauge the influence of these elements. A total of 186 experts in the field of cryptocurrencies took part in the online questionnaire. Based on the structural equation model, it can be known that perceived ease of use presents a significant positive influence on perceived benefits, and perceived benefits also have a significant positive influence on user behaviour, and perceived ease of use does not have a significant influence on user behaviour, but with the extension of the use time, the user's perception of ease of use of cryptocurrencies is enhanced. Through logistic regression, it can be learned that perceived benefits and user behaviour have a significant positive impact on cryptocurrency. That is, the greater the perceived benefits of using cryptocurrencies, the greater the likelihood that users will use cryptocurrencies, and the greater the amount of usage is likely to be. Similarly, users' actual behaviour towards cryptocurrencies significantly contributes to the development and use of cryptocurrencies. Based on the above empirical results, this paper provides certain suggestions and outlooks for the future development of cryptocurrencies.