The Integration of Traditional Channels with Emerging Marketing Channels, Taking Samsung as an Example

Abstract

This article analyzes the characteristics and pros and cons of traditional and emerging marketing communication channels, such as the wide reach of traditional channels and the strong interactivity of new digital channels. Methods to improve efficiency include precise targeting, multi-channel integration, data-driven optimization, and content innovation. Taking Samsung as an example, through precise targeting of the consumer group, integration of online and offline channels, using data to optimize promotion strategies, and combining innovative content, the company successfully shaped its brand image and expanded its market share. The purpose of this article is to provide a reference for companies to efficiently use marketing communication channels in the international market.