The Impact of Digital Transformation on Banking Professions. The Case of Moroccan Banks

El qabbab Hassan, Abdelhalim Lakrarsi, Otmane Erguigue

Abstract


This paper aims to study the effect of the digital transformation on the business banking based on an empirical study with some banks in Morocco, the results from this study clearly shows that digitalisation in the financial services sector is unavoidable, it significantly transforms the banker's profession and the bank client relationship.


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DOI: https://doi.org/10.22158/jepf.v11n1p39

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