The Impact of Corporate Social Responsibility Fulfillment on Brand Value in Real Estate Development Enterprises

Abstract

This paper explores the impact of corporate social responsibility (CSR) fulfillment on the brand value of real estate development enterprises. Through literature review and case analysis, the paper elaborates on the concepts of CSR and brand value, analyzes the current status and issues of CSR fulfillment in real estate development enterprises, and examines the mechanisms through which CSR fulfillment affects brand value. The study finds that actively fulfilling social responsibilities significantly enhances brand value, primarily through increasing consumer trust, improving corporate image, and boosting market competitiveness. The paper proposes strategies for real estate development enterprises to enhance brand value through CSR fulfillment, including formulating CSR strategies, strengthening internal management, innovating CSR practices, and establishing evaluation systems. The findings of this study hold significant theoretical and practical implications for real estate development enterprises seeking to fulfill social responsibilities and enhance brand value.