A Review of Patterns of Competitive Dynamics in Twenty-Four U.S. Consumer Markets. Part II: The Food Group—Non-Discretionary

Abstract

This appraisal is an attempt to review the patterns of competitive dynamics in twenty-four U.S. consumer markets. These markets can be divided into five broad categories:

(1) Food Group--Discretionary (2) Food Group—Non-Discretionary (3) Personal Grooming (4) Personal Hygiene (5a) Laundry and Dishwashing Detergents, and (5b) Household Cleaning and Alkaline AA Battery.

This is the second of five papers that covers four markets in the Non-Discretionary Food group.