A Review of Patterns of Competitive Dynamics in Twenty-Four U.S. Consumer Markets. Part IV: Personal Hygiene

Abstract

This appraisal is an attempt to review the patterns of competitive dynamics in 24 U.S. consumer markets. These markets can be divided into five broad categories:

(1) Food Group--Discretionary (2) Food Group—Non-Discretionary (3) Personal Grooming (4) Personal Hygiene (5a) Laundry and Dishwashing Detergents, and (5b) Household Cleaning and Alkaline AA Battery.

This is the fourth of five papers that covers five markets in the Personal Hygiene Group.