Analysis of Vanke's Enterprise Development Strategy from the Financial Perspective

Abstract

With the rapid growth of China's economy, most industries are growing at a relatively high rate. Since the beginning of my country's reform and opening up, the theory of commercial housing has gradually emerged. With the increasing progress of real estate-related institutional reforms, the real estate market has begun to flourish. Driven by the vigorous population growth and economic development, the development of real estate enterprises has become the main driving force for my country's GDP growth. one of the sources. Under the background of the steady decline of the national economy, the supply-side reform and the overall stable development of the real estate market, it is particularly important for enterprises to formulate appropriate strategies if they want to improve their market competitiveness and sustainable development in the face of extremely fierce competition. The current real estate enterprise is a highly regional capital-intensive industry, which can also drive the rapid development of the furniture and home appliance sales industry and the furniture industry. Real estate is an important force that can drive the development of the national economy. In addition, China's real estate industry presents obvious industrial characteristics: resource-intensive, high-income, and obvious regional characteristics. Under the above background, from the perspective of financial reporting, the company's development strategy has become an urgent need for the healthy development of every real estate company in China. How to correctly conduct financial analysis and formulate effective strategies are urgent for Chinese real estate companies.

This paper selects Vanke Group as the research object. Vanke can be said to be a leading company in the real estate industry, and the analysis data will be more representative. The article first introduces the background of Vanke, compares a series of changes in Vanke's development strategy and the strategy that is currently being selected, and then uses SWOT theory to analyze Vanke's advantages, disadvantages, opportunities and threats. It pointed out the reasons why Vanke chose the specialization strategy, and then made an in-depth analysis of Vanke's current strategy from the three financial perspectives of the balance sheet, income statement and cash flow statement, and further obtained the reasons for the success of Vanke's development strategy. Some suggestions for development also hope to attract the attention of other real estate industries, so as to improve and optimize their own corporate strategies, and promote a more positive and healthy development of the entire real estate industry.