Consumer Commitment in Bosnia and Herzegovina to Electronic or Traditional Purchase

Abstract

The subject of the research refers to the attitudes and commitment of consumers to the usual or electronic shopping in Bosnia and Herzegovina. The aim of this paper is to investigate how much electronic is used in Bosnia and Herzegovina in relation to the usual purchase, i.e.. to what extent e-shopping is accepted in these areas, also another goal is to determine the factors that influence their behaviour in e-shopping. The purpose of this research was to determine the extent to which there is interest in this form of shopping in Bosnia and Herzegovina. The research was conducted so that the following hypotheses can be tested on a selected sample: H0-Customers in Bosnia and Herzegovina prefer traditional over online shopping.