Vol. 6 No. 1 (2024)

Articles

• Investigating the Impact of Neuromarketing on Consumer Purchase Intention (Case Study of Sports Goods Customers in Ardabil City)

  Mehrdad Moharramzadeh, Abbas Naghizadeh Baghi, Akbar Mahdavi

  p1

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• Boosting Innovation in India: A Policy Framework

  Monika -, Badri Narayanan

  p11

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• A Study on Influencing Factors of Audience Satisfaction with Online Concerts

  Zhiyuan Chen

  p22

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