Willingness to Pay for Mortality Risk Reduction from Water Accidents: Application to Recreational Beaches, Miyagi Prefecture, Japan

Abstract

The purpose of this paper is to measure benefits of the risk reductions on water accidents. 763 people who recreated at beaches were selected by an internet research. The reduction rates were 10%, 50%, and 90%. The median WTPs and the mean WTPs for reduction rates with and without protest bits were calculated. As results, the median WTPs at 10% reduction rates were calculated from 6 yen to 221 yen, the mean WTPs were from 615 yen to 820 yen. At 50% reduction rates, WTPs were from 743 yen to 1287 yen, and from 1256 yen to 1695 yen. At 90% reduction rates, WTPs were from 1607 yen to 2924 yen, and were from 2411 yen to 3433 yen.